DEC 29, 2021 · Written by TRVTH ORGANIC
As the world races towards a sustainable future, we investigate the changes that are taking place in the fashion arena. TRVTH Clothing aims to lead by example in the move towards reducing carbon emissions, making safer production processes and protecting the future of our environment.
The earthfashion industry has been through a lot this year, but it's finally seeing some light at the end of tunnel. With coronavirus restrictions gone and an award-winning comeback season in sight for those who missed out on all that loungewear wear; people are excited about getting back into their best looks again. But there is one more thing standing between us: climate change! I mean serious ecological disasters such as deadly floods or unstoppable wildfires aren't just something we should worry about happening once every few decades - they've become part of life now because our planet can no longer handle humans burning fossil fuels without consequences
The pop-up will open in New York City on Dec. 11 and is set to feature work from Theophilio, Ji Won Choi, Basketcase Gallery, Eva Joan Repair, Frankie Collective, Beepy Bella, and Tyranny + Mutation. In a statement shared Tuesday, Katja Schreiber—SVP of sustainability at adidas—said the team was excited to bring this climate-friendly shopping experience and celebration of artistic ingenuity to consumers in a unique way.
“Clothing waste is a mounting problem, but facing it head-on and shifting towards a circular future will be our solution,” Schreiber said. “At adidas, we see it as our responsibility to bring our consumers along on the journey and create awareness of how purchase choices—from opting for an upcycled shoe to donating end-of-life clothing—can make a huge impact.”
To purchase something at the pop-up, visitors must trade in the associated weight in used pieces from their own closet, which will then be converted into points. Each consumer is allowed up to 10 pounds’ worth of used pieces and will be able to purchase up to two items at the pop-up. Visitors can also make appointments with Basketcase Gallery and Eva Joan Repair in advance for on-site screenprinting and customizations, respectively.
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